Website redesign

Website redesign quote template: scope, pricing, and deliverables

This website redesign quote template is a ready-to-use web page format for agencies, freelance web designers, UX consultants, and developers quoting a redesign project. It structures the proposal around the work a client needs to approve: discovery, UX, visual design, development, content migration, testing, and launch.

Use it to price a full website refresh, a conversion-focused redesign, a platform migration, or the redesign of key pages such as the homepage, service pages, pricing page, and contact flow. The template lets you bill fixed project fees, per-page design, hourly work, optional integrations, and ongoing post-launch support in US dollars.

Why use this website redesign quote template

• Set a clear project scope. Separate the number of pages, templates, design concepts, revisions, and technical requirements so the client knows exactly what is included.
• Protect against scope creep. Identify exclusions such as copywriting, photography, e-commerce configuration, CRM work, or additional page templates before the project starts.
• Make pricing easy to compare. Present discovery, UX, UI design, development, QA, and launch as distinct line items instead of one unexplained total.
• Align teams and stakeholders. Document approvals, client responsibilities, feedback rounds, and the timeline for design and development decisions.
• Create room for add-ons. Offer optional services such as SEO migration, accessibility remediation, analytics setup, content entry, or a maintenance retainer.

What the website redesign quote template includes

• Client and project details: client name, company, website URL, quote number, issue date, validity period, and primary contacts.
• Project overview and goals: the current-site problems to solve, target audiences, conversion goals, brand considerations, and proposed redesign approach.
• Scope of work: discovery workshop, sitemap review, wireframes, responsive UI design, design system components, development, CMS configuration, and deployment.
• Page and template inventory: the specific pages or reusable templates included, such as homepage, about page, service page, blog index, article template, landing page, and contact page.
• Pricing table: quantities, units, unit rates, subtotals, optional items, sales tax where applicable, and the total project investment.
• Deliverables and acceptance: design files, staging site, CMS access, source files if included, training session, testing checklist, and launch criteria.
• Schedule and payment terms: milestones, estimated delivery dates, deposit amount, payment schedule, revision limits, late-payment terms, and quote acceptance.
• Assumptions and exclusions: client-supplied content, third-party subscription costs, licensing, legal compliance review, hosting, and work outside the approved scope.

How much to charge for a website redesign

Website redesign pricing depends on the number of templates, content volume, CMS complexity, integrations, and whether development is included. These are market ranges to adjust for your experience, location, and project requirements.

• Discovery, audit, and redesign strategy: fixed fee of $1,200 to $3,500 for stakeholder interviews, analytics review, competitor review, sitemap recommendations, and a project brief.
• UX wireframes: $100 to $250 per hour, or $800 to $2,500 per key template for annotated desktop and mobile wireframes.
• UI design: $1,200 to $3,500 per core page or template for responsive visual design. A homepage and a reusable service-page template should be priced separately when their complexity differs.
• Web development: $125 to $250 per hour, or a fixed fee based on approved designs and CMS requirements. A small marketing site redesign often falls between $5,000 and $15,000 for development alone.
• Content migration and page population: $75 to $200 per page, depending on formatting, image sourcing, redirects, and CMS cleanup.
• QA, launch, and training: $500 to $2,000 for browser testing, responsive checks, form testing, launch support, and a client handover session.

State whether third-party costs—hosting, premium plugins, fonts, stock images, and software subscriptions—are included or billed separately.

Who this quote template is for

• Freelance web designers quoting a visual refresh or complete website redesign.
• UX/UI designers delivering research, wireframes, prototypes, and design systems.
• Web development studios rebuilding marketing sites on WordPress, Webflow, Shopify, HubSpot, or a custom CMS.
• Digital agencies managing redesign projects that combine branding, content, SEO, design, and development.
• Consultants helping a business modernize an outdated website, improve mobile usability, or increase lead generation.
• Businesses requesting a phased redesign, starting with high-value pages before a full-site rollout.

Frequently asked questions

Should a website redesign quote include the number of revisions?

Yes. Specify the number of revision rounds included for wireframes and visual design, and define what counts as a revision. New layouts, new pages, or changes requested after written approval should be billed as out-of-scope work.

How do I price redesign work when the client does not know how many pages they need?

Quote the discovery phase first, then price the implementation after the sitemap and template inventory are approved. You can also include an estimated range with a clear note that the final fee depends on the confirmed page count and functionality.

Are content writing and SEO migration part of a website redesign?

Not automatically. List copywriting, keyword research, metadata, URL redirects, technical SEO checks, and content migration as separate line items unless they are expressly included in your scope.

What payment schedule should I use for a redesign project?

A deposit before work begins is standard, followed by milestone payments tied to strategy approval, design approval, and launch. Make clear that the final payment is due before the site is published or transferred to the client’s hosting account.