Quote Template:
Integrated Marketing Campaign Proposal
ESTIMAKER
PROPOSITION
0001
1. Executive Summary
Thank you for the opportunity to support [client name] with an integrated marketing campaign for [campaign name]. This proposal is designed to clarify your message, reach priority audiences across relevant channels, and turn campaign activity into measurable demand. Our team will work closely with your stakeholders to create a practical campaign system that can be launched, monitored, and refined with confidence.
2. Project Objectives
The campaign will focus on increasing awareness of [client name] among [target audience], generating qualified enquiries for [product or service], and providing your team with clear reporting on channel performance. We will align all work with your existing brand guidelines, sales process, and business priorities for [campaign period].
3. Scope of Services
We will begin with a focused discovery process to confirm audience segments, competitive context, campaign goals, and conversion paths. The resulting strategy will define the core message, channel roles, content themes, launch sequence, and measurement framework. This foundation keeps creative and media activity connected to the outcomes that matter to your business.
Our team will then develop campaign-ready creative and channel assets, including paid social advertising copy, email content, and landing page recommendations. Paid media activity will be managed through [advertising platform], with ongoing optimisation based on delivery, engagement, and conversion data. [Client name] will retain final approval of all public-facing materials before launch.
4. Deliverables and Collaboration
The engagement includes a campaign strategy document, a messaging framework, a content calendar, paid media campaign setup, creative production, launch support, optimisation, and monthly performance reporting. The project includes one discovery workshop and regular status updates with the designated [client name] contact. Feedback will be consolidated through one point of contact to maintain the agreed timeline.
5. Timeline
Work will begin on [start date] following written approval. Discovery and strategy development will be completed first, followed by creative production, client review, platform setup, and campaign launch. The proposed campaign will run for [campaign period], with reporting and optimisation throughout the active period. Dates may be adjusted if approvals or source materials are delayed.
6. Investment and Payment Terms
The investment below covers agency services described in this proposal. Third-party advertising spend, platform fees, photography, video production, printing, and other external costs are not included unless expressly listed. Fifty percent of the project fee is due upon acceptance, with the remaining balance due at campaign launch. Monthly management fees are invoiced in advance. Invoices are payable within 15 days.
7. Acceptance
By accepting this proposal, [client name] authorises [agency name] to begin the services described above. Any work requested outside the agreed scope will be reviewed and approved in writing before it begins. This proposal is valid until [proposal expiry date].
Campaign discovery workshop, audience review, competitor scan, and campaign strategy document3 500 $US
Messaging framework with value propositions, key messages, and campaign copy direction2 200 $US
Paid social campaign setup, including audience configuration, tracking review, and ad platform build1 800 $US
Creative production for paid social: six static ad concepts with primary copy and headline variations2 700 $US
Email campaign development: two promotional emails, including copywriting and layout direction1 300 $US
Monthly paid media management, optimisation, and performance reporting3 600 $US
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