Quote Template:
SEO Growth Proposal
ESTIMAKER
PROPOSITION
0001
## SEO Growth Proposal Prepared for **[client name]** Website: **[website URL]** Prepared by: **[consultant name]** Date: **[date]** Project start: **[start date]** ## Objective This engagement is designed to strengthen the organic visibility of **[client name]** in the search results that matter most to its business. The work will identify technical barriers, align priority pages with search intent, and provide a clear content roadmap for sustainable growth. ## Scope of Work - Review the current technical SEO foundation, including crawlability, indexation, site architecture, page experience, structured data, redirects, and duplicate-content risks. - Analyse the search landscape for **[client industry]**, including competitor visibility, keyword opportunities, and high-intent topic clusters. - Prioritize the pages and search terms most likely to support **[primary business goal]**. - Optimize selected landing pages with recommendations for titles, meta descriptions, headings, copy structure, internal links, image attributes, and conversion-focused calls to action. - Produce actionable content briefs for new or expanded pages. - Track agreed organic search indicators and report progress with prioritized next steps. ## Deliverables You will receive a technical audit with a prioritized remediation plan, a keyword and competitor research workbook, page-level optimization recommendations, content briefs, and recurring performance reports. Recommendations will be organized by expected impact, implementation effort, and dependency. Your internal team or development partner can use the documentation directly to plan and complete updates. ## Working Process 1. **Kickoff and access** — We confirm business goals, priority services or products, target markets, analytics access, and technical contacts. 2. **Research and audit** — I review the website, search performance, competitors, and priority opportunities. 3. **Strategy and optimization** — I deliver the roadmap, page recommendations, and content direction, then review implementation priorities with your team. 4. **Measurement and refinement** — We monitor agreed indicators, assess completed work, and refine priorities based on performance and search demand. ## Client Responsibilities To keep the work moving, **[client name]** will provide access to Google Search Console, Google Analytics, the content management system where available, and relevant technical contacts. The client remains responsible for approving and implementing website changes unless implementation support is agreed separately. ## Success Measures Progress will be assessed against the baseline established at kickoff, with attention to organic impressions, qualified clicks, ranking visibility for priority terms, indexation health, and organic conversions where tracking is available. ## Terms This proposal is valid until **[proposal expiry date]**. Work begins once the proposal is accepted and required access is provided. Invoices are issued at project kickoff and according to the agreed reporting schedule. Any work outside the scope above requires written approval before it begins. ## Acceptance By accepting this proposal, **[client name]** authorizes **[consultant name]** to begin the SEO engagement described above. Client representative: **[client representative name]** Signature: **[signature]** Date: **[acceptance date]**
Technical SEO audit and prioritized remediation roadmap3 200 $US
Keyword research, search-intent mapping, and competitor visibility analysis1 800 $US
On-page SEO optimization recommendations for priority landing pages3 000 $US
Implementation review and technical SEO consultation2 400 $US
SEO content brief for a new or expanded priority page2 100 $US
Organic performance report and strategy review1 350 $US
MARKDOWN