Quote Template:
Website Copywriting Proposal
ESTIMAKER
PROPOSITION
0001
## Website Copywriting Proposal **Prepared for:** [client name] **Project:** Website messaging and copywriting for [company name] **Date:** [date] **Prepared by:** [your name] ## Project overview You need website copy that explains what you do quickly, reflects the value of your offer, and gives prospective clients a clear reason to get in touch. This engagement will create a focused messaging foundation and conversion-led copy for the core pages of [company name]'s website. The work is designed for your target audience in [target market]. Copy will be written in your brand voice and structured to support a clear customer journey from first visit to inquiry. ## Scope of work - Review your existing website, brand materials, and relevant competitor positioning. - Lead one discovery call to clarify your audience, offers, differentiators, voice, and business goals. - Develop a concise messaging framework to guide the website copy. - Write conversion-focused copy for the Home, About, Services, and Contact pages. - Include page headlines, subheadlines, body copy, calls to action, and form-supporting microcopy where needed. - Deliver all approved copy in an editable document, ready for your web designer or developer. ## Process and timeline The project begins once this proposal is approved and the discovery materials are received. The discovery call will take place at a mutually agreed time. A first draft will be delivered within [number] business days of that call. You will have [number] business days to review the draft and provide consolidated feedback. Two rounds of revisions are included. Final copy will be delivered within [number] business days of receiving your final feedback. ## Client responsibilities To keep the project moving, you will provide existing brand materials, service details, access to relevant website content, and consolidated feedback from the designated decision-maker at [company name]. Any factual, legal, regulatory, or technical claims remain subject to your approval before publication. ## Investment and payment The fees below cover the scope described in this proposal. A [percentage]% deposit is due to reserve the project start date. The remaining balance is due on delivery of the final approved copy. Work outside the agreed scope, including additional pages or revision rounds, will be quoted and approved before it begins. ## Approval By accepting this proposal, you authorize [your name] to begin the work described above. **Client name:** [client name] **Authorized signature:** [signature] **Date:** [date]
Modèle de devis Copywriter: Website Copywriting Proposal
This Website Copywriting Proposal template is a Markdown quote for freelance copywriters, content writers, and copywriting studios pricing website projects for North American clients. It turns a verbal brief into a clear, professional proposal that defines the pages to be written, the expected outcomes, the timeline, and the commercial terms before work begins.
Use this copywriting proposal template to charge for homepage copy, service pages, product pages, about pages, landing pages, website rewrites, and conversion-focused messaging. It supports fixed project fees, per-page pricing, hourly consulting, and optional add-ons such as SEO briefs, stakeholder interviews, content entry, or additional revision rounds.
Why use this website copywriting proposal template
- Set a precise scope. List every page, word-count target, deliverable, and revision round so “a few more pages” does not become unpaid work.
- Make your value visible. Connect messaging strategy, audience research, conversion copy, and page structure to the client’s business goals—not just a word count.
- Protect your timeline. Specify the client inputs you need, review deadlines, interview dates, and what happens when approvals are delayed.
- Price additions consistently. Quote optional pages, rush delivery, extra revisions, and implementation support separately instead of renegotiating mid-project.
- Avoid ownership disputes. State when final copy is licensed or assigned, and clarify that drafts, frameworks, and unused concepts remain your intellectual property unless agreed otherwise.
What the template includes
- Client and project details: the client name, company, primary contact, website URL, proposal date, and validity period.
- Project background and objectives: the business context, target audience, offer, brand voice, and goals such as more demo requests, bookings, sales, or qualified leads.
- Scope of work: each page or asset included, for example one homepage, five service pages, an about page, and two conversion landing pages.
- Copywriting process: discovery, research, messaging direction, outline or wireframe review, drafting, revisions, and final handoff.
- Deliverables and format: Google Docs, Markdown files, CMS-ready copy, meta titles and descriptions, CTA recommendations, or annotated wireframes.
- Pricing table: the project fee, quantity, unit price, optional services, subtotal, applicable tax, deposit, and total in USD.
- Timeline and milestones: kickoff date, client-feedback windows, first-draft delivery, revision period, and final delivery date.
- Client responsibilities: access to existing materials, product information, subject-matter expert availability, brand guidelines, and consolidated feedback.
- Terms and acceptance: payment schedule, late-payment terms, cancellation terms, revision limits, confidentiality, rights transfer, and signature or written approval.
How much to charge for website copywriting
Website copywriting can be priced per page, per project, per word, or by the hour. The right rate depends on the level of strategy, research, technical complexity, number of stakeholders, and whether the copywriter is responsible for conversion structure as well as writing. These are practical North American benchmarks to adjust for your experience and scope.
- Hourly copywriting and consulting: approximately $100 to $250 per hour for discovery calls, copy revisions beyond scope, messaging workshops, and consulting.
- Per-page website copy: around $500 to $1,500 per standard page for a service, about, or product page. A strategic homepage often ranges from $1,200 to $3,500.
- Landing page copy: typically $1,000 to $3,000 for a focused campaign page, depending on research, offer complexity, and testing requirements.
- Small website package: roughly $3,500 to $8,000 for five to seven core pages with discovery and two revision rounds.
- Full website rewrite: commonly $8,000 to $20,000+ for a multi-page site involving customer research, messaging architecture, and several reviewers.
Avoid quoting only a per-word rate for conversion copy. A short page may require substantial research and strategic thinking. If you use a per-word figure, pair it with a minimum project fee and a defined scope.
Who this template is for
- Freelance website copywriters preparing a proposal for a new site or redesign.
- Content writers expanding into service-page, product-page, or landing-page copy.
- Boutique copywriting agencies quoting multi-page website projects.
- Brand strategists who provide website messaging and copy as part of a positioning engagement.
- Marketing consultants subcontracting copywriting work for web design agencies.
- Writers responding to a client brief where the number of pages, revisions, or SEO responsibilities still needs to be clarified.
Frequently asked questions
Should I price website copywriting per page or per project?
Use per-page pricing when pages have a similar complexity and the sitemap is fixed. Use a project fee when the work includes discovery, messaging strategy, interviews, or a mix of page types. In either case, list the included pages individually in the proposal.
How many revision rounds should a website copywriting proposal include?
Two consolidated revision rounds are common for website copy. Define a revision as feedback on the agreed draft, not a new direction, new audience, or new offer. Charge an hourly rate or separate change fee for additional rounds.
Does website copywriting include SEO?
It can, but the proposal should say exactly what SEO work is included. You might include keyword input supplied by the client, basic on-page optimization, meta titles, and meta descriptions. Technical SEO, keyword research, content strategy, and rank guarantees should be priced and scoped separately.
When should the client pay for a copywriting project?
A common structure is 50% upfront and 50% before final files or CMS-ready copy are delivered. Larger projects may use milestone payments tied to discovery, first drafts, and final approval. Make the deposit non-refundable once research and project scheduling have started.