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Website Copywriting Quote

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Website Copywriting Quote

**Brand Messaging & Content Strategy** - Review of existing website, customer insights, and competitor positioning - One 90-minute discovery workshop - Core messaging framework: value proposition, audience pain points, proof points, and voice guidelines *Delivered as a working copy brief before drafting begins.*1 200 $US
**Homepage Copywriting** - Conversion-focused copy for the hero section, value proposition, benefits, proof points, and primary calls to action - Up to 1,200 words - Two revision rounds *Copy is structured for desktop and mobile page layouts.*1 500 $US
**Service Page Copywriting** - Copywriting for one core service page, including headline hierarchy, service benefits, process, objections, and call to action - Up to 900 words per page - Two revision rounds per page *Written to support qualified enquiries from your target audience.*3 400 $US
**About Page Copywriting** - Brand story, company approach, team positioning, credibility points, and call to action - Up to 750 words - Two revision rounds *Includes interview-based narrative development from the discovery workshop.*700 $US
**SEO Titles & Meta Descriptions** - Search-optimized title tag and meta description for each drafted website page - Keyword alignment based on client-provided SEO priorities - Delivery in a copy-and-paste-ready document *Includes six page-level metadata sets.*300 $US
**Option — Customer Case Study Copywriting** - One customer interview of up to 45 minutes - 800- to 1,000-word case study with challenge, approach, results, and customer quotes - One revision round *Suitable for a website resource page, sales collateral, or email campaign.*950 $US
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Website Copywriting Quote Template: price your web copy clearly

This website copywriting quote template is a ready-to-use estimate for freelance copywriters, content writers, and copywriting agencies selling website messaging. It helps you scope and price the pages a client needs before writing begins, from a homepage rewrite to a full website launch.

Use this copywriter quote to bill for strategy, research, page copy, revisions, SEO copywriting, and related deliverables. It makes the scope visible: how many pages are included, what each page covers, how much feedback is allowed, and which services are outside the initial quote.

Why use this website copywriting quote template?

  • Set clear deliverables. List every page, such as the Home page, About page, Services pages, product pages, FAQ, and contact page, so the client knows exactly what they are buying.
  • Protect your revision time. State the number of revision rounds included and define what counts as a new request rather than a revision.
  • Price strategic work properly. Include discovery calls, audience research, competitor review, messaging, SEO keyword mapping, and information architecture when they are part of the project.
  • Avoid scope creep. Separate copywriting from web design, development, branding, content uploads, and extra pages. These are often requested during a website project but should not be assumed to be included.
  • Make approval and payment easier. A detailed quote gives the client a professional document to approve, with a project timeline, deposit amount, payment milestones, and quote validity period.

What the template includes

  • Client and project details: your business information, the client’s name and company, website project name, quote number, issue date, and expiry date.
  • Project objectives and audience: the website’s purpose, target customer, offer, tone of voice, and desired conversion action, such as booking a consultation, requesting a demo, or buying online.
  • Copywriting scope: each page or deliverable included, with a short description. For example: homepage messaging, three service pages, an About page, lead magnet landing page, and confirmation page.
  • Line-item pricing: fees by page, word count, package, or hourly rate. Add separate lines for discovery, messaging strategy, SEO keyword research, interviews, and content migration where relevant.
  • Revision policy: the number of revision rounds, who consolidates client feedback, and the rate for additional revisions or work requested after approval.
  • Timeline and client responsibilities: draft delivery dates, feedback deadlines, and materials the client must provide, such as brand guidelines, product details, testimonials, and legal claims.
  • Payment terms: deposit due before kickoff, milestone payments, final payment due date, accepted payment methods, and late-payment terms.
  • Exclusions and assumptions: web design, wireframes, development, photography, legal review, translation, and publishing to the CMS unless expressly quoted.

How much to charge for website copywriting

Website copywriting can be priced per page, per project, per word, per hour, or as a monthly retainer. The right method depends on how defined the scope is. These are North American market ranges to adjust for your experience, niche, research depth, and client size.

  • Per page: roughly $400 to $1,500 for a standard website page. A conversion-focused homepage or long-form sales page often ranges from $1,200 to $3,500 or more.
  • Per project: a five-page small-business website may be quoted at $2,500 to $6,000. A strategic website rewrite with ten or more pages, messaging work, and SEO research can start around $7,500.
  • Per word: rates often fall between $0.30 and $1.50 per word, but this model works best for straightforward content rather than strategic conversion copy.
  • Hourly: experienced freelance copywriters commonly charge $75 to $200 per hour for research, writing, meetings, and revisions.
  • Add-on services: customer interviews, brand voice guidelines, SEO briefs, wireframes, and expedited delivery should be priced as separate line items or clearly defined packages.

Who this template is for

  • Freelance website copywriters preparing a first quote for a new client.
  • SEO copywriters who deliver keyword-informed service pages, location pages, blog hub copy, and landing pages.
  • Brand strategists offering website messaging and copy as part of a positioning project.
  • Content writers expanding from blog writing into conversion-focused website copy.
  • Small copywriting agencies quoting multi-page website projects for startups, professional services firms, SaaS companies, and ecommerce brands.
  • Businesses hiring a writer for a website refresh and needing a clear estimate before approving the work.

Frequently asked questions

Should I quote website copywriting per page or per project?

Use a per-page quote when every page has a comparable level of complexity and the sitemap is fixed. Use a project fee when the work includes strategy, messaging, research, and pages of very different lengths. In both cases, name each deliverable and include a process fee where needed.

How many revisions should a website copywriting quote include?

Two rounds of consolidated revisions is common for website copy. Specify that revision rounds apply to the supplied draft and do not cover a change in positioning, new services, extra pages, or a new audience. Price additional rounds at an hourly rate or a stated project fee.

Should SEO keyword research be included in the quote?

Include it only if you will actually perform keyword research and use it to guide page topics, headings, and on-page copy. For a simple rewrite based on an existing brief, list SEO research as an optional add-on. This prevents clients from assuming technical SEO or ranking guarantees are part of copywriting.

What payment terms should I put on a copywriting estimate?

Request a deposit before scheduling discovery or beginning research; 50% upfront is common for smaller website copy projects. For larger engagements, split payment into kickoff, first-draft, and final-delivery milestones. State that final files are released once the final invoice is paid.