Quote Template:
UX/UI Design Proposal for a B2B SaaS Website Redesign
ESTIMAKER
PROPOSITION
0001
1. Project Overview
This proposal covers the UX and UI redesign of the B2B SaaS website for [client company]. The work will focus on helping prospective customers understand the product faster, navigate key information with confidence, and take meaningful conversion actions. The redesigned experience will be prepared for responsive use across desktop and mobile devices.
2. Objectives
The project will clarify the website’s value proposition, strengthen the hierarchy of content, and create consistent paths toward product demonstrations, trial sign-ups, and sales conversations. The design will support the needs of decision-makers evaluating [client company] while providing a practical structure for future marketing content.
3. Scope of Work
The engagement includes a focused review of the current website, a working discovery session with the [client company] team, and the creation of a revised site structure. Key user journeys will be mapped from first visit through conversion. Wireframes and polished responsive interface designs will then be produced for the homepage, product page, pricing page, use-case page, resource page, and contact page.
4. Design Process
The project begins with a collaborative workshop to align on audiences, business priorities, available content, and conversion goals. The UX review and proposed information architecture will be shared for feedback before wireframing begins. Once the page structure is approved, visual design will be developed into a reusable interface system with typography, color, buttons, cards, forms, and navigation patterns. Two consolidated feedback rounds are included at the wireframe stage and two at the visual design stage.
5. Deliverables
You will receive a Figma project containing the approved site architecture, conversion flows, wireframes, and responsive UI designs for the six listed pages. The final file will include reusable components and clear design specifications for handoff to your development team. A short walkthrough meeting will be held to explain the design rationale and answer implementation questions.
6. Collaboration and Schedule
Work will begin on [date] following receipt of the signed proposal and the required website materials. The schedule assumes timely access to brand assets, current website analytics, product messaging, and consolidated feedback from one designated client contact. Feedback should be provided within three business days of each review milestone to maintain progress. Any work outside the agreed page scope, including copywriting, development, photography, or additional revision rounds, will require written approval before proceeding.
UX/UI Design Proposal Template: B2B SaaS Website Redesign
This UX/UI design proposal template for a B2B SaaS website redesign is a Word document for designers, product studios, and UX/UI consultants pricing a new marketing site or a substantial redesign. It gives clients a clear view of the design process, deliverables, timeline, and investment before work begins.
Use this proposal to quote discovery, UX strategy, wireframes, interface design, responsive layouts, prototype handoff, and design-system work. It helps you separate strategic work from production tasks, define revision limits, and present a professional fixed-fee or time-and-materials estimate in US dollars.
Why use this UX/UI design proposal template?
- Make the scope visible. Break a vague “website redesign” into concrete phases, from stakeholder interviews and sitemap planning to high-fidelity screens and developer handoff.
- Protect your design time. State the number of page templates, breakpoint designs, review rounds, and included meetings so extra requests can be quoted separately.
- Price strategic work properly. Include UX research, content hierarchy, user flows, and information architecture instead of billing only for visual mockups.
- Align B2B SaaS stakeholders. Clarify who approves work, what feedback process applies, and whether the project serves buyers, users, administrators, or several audiences.
- Set up a clean handoff. Define what the client receives in Figma, including component libraries, annotations, prototypes, and asset exports for the development team.
What does the template include?
- Client and project details: Client name, company, proposal date, project contacts, and a short description of the B2B SaaS product and website goals.
- Project objectives: The business outcomes the redesign should support, such as clearer positioning, stronger demo requests, easier navigation, or improved feature discovery.
- Scope of work: A phased list of services: kickoff, discovery, competitive review, content audit, sitemap, user flows, wireframes, UI direction, high-fidelity design, and handoff.
- Deliverables: The exact number of key pages or page templates, such as homepage, product pages, integrations, pricing, resources, and contact or demo-request flows.
- Design system specifications: Included foundations such as color, typography, buttons, form fields, cards, navigation patterns, and reusable Figma components.
- Timeline and milestones: Planned dates for discovery, design presentation, feedback, final approval, and handoff, plus the client inputs needed to keep the schedule moving.
- Pricing table: Line items, quantities, hourly rates or fixed fees, subtotal, applicable taxes, and the total project investment.
- Terms and assumptions: Payment schedule, revision rounds, ownership terms, out-of-scope work, pause policy, and project acceptance conditions.
How much should you charge for a B2B SaaS website redesign?
UX/UI design can be priced by hourly or daily rate, per screen or page template, by project phase, or as a fixed project fee. The right method depends on how defined the scope is and how much strategy is expected before interface design starts.
These are North American market ranges to adjust for your seniority, location, portfolio, and project complexity:
- Hourly UX/UI consulting: approximately $100 to $200 per hour for freelance designers; senior specialists and small studios may charge more.
- Discovery and UX strategy: around $1,200 to $3,500 for a focused workshop, stakeholder interviews, content review, and prioritized recommendations.
- Information architecture and wireframes: often $2,000 to $6,000 for a marketing website with six to ten key page templates.
- High-fidelity UI design: roughly $800 to $1,800 per major page template, depending on responsive states, interaction detail, and content complexity.
- Design system starter kit: commonly $1,500 to $5,000 for foundational styles and reusable core components in Figma.
- Full B2B SaaS website redesign: a typical fixed-fee proposal may fall between $8,000 and $25,000+ when it includes strategy, UX, UI, responsive design, and developer handoff.
Avoid quoting one flat “website design” line with no assumptions. Specify whether copywriting, illustration, photography, front-end development, CMS implementation, user testing, and ongoing design support are included or excluded.
Who is this proposal template for?
- Freelance UX/UI designers quoting a SaaS marketing-site redesign for the first time or standardizing their proposal process.
- Product designers extending their work beyond the application interface to a company website, pricing pages, and conversion journeys.
- Independent design consultants selling discovery, UX audits, information architecture, and interface design as separate services.
- Creative and product studios preparing a structured Word proposal for startup, scale-up, or enterprise SaaS clients.
- Designers replacing an outdated SaaS website with new positioning, a clearer product narrative, responsive layouts, and a reusable visual system.
Frequently asked questions
Should I charge per page or per project for a SaaS website redesign?
A fixed project fee works well when the number of page templates, review cycles, and deliverables are defined. Per-page pricing can be useful for an expanded scope, but distinguish between a simple resource page and a complex homepage with multiple custom sections and responsive states.
How many revision rounds should a UX/UI design proposal include?
Two revision rounds per design phase is a practical starting point for most projects. Define a revision as consolidated feedback from the designated client approver; new directions after approval should be treated as additional work.
Does this proposal include website development?
Not unless you add it explicitly. This template is designed for UX/UI design and Figma handoff, so state that front-end development, CMS build, QA, and deployment are excluded or quote them as separate services.
What should I request before starting the redesign?
Ask for brand guidelines, current analytics, access to the existing website, product messaging, key audience segments, competitor examples, and available copy or content owners. You should also identify one primary decision-maker before the kickoff to avoid conflicting feedback and delayed approvals.