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Quote Template:

Website UX/UI Redesign Proposal

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Website UX/UI Redesign Proposal

**UX Discovery & Project Kickoff** - Stakeholder kickoff workshop and project alignment - Review of existing website, analytics, and supplied user feedback - Definition of primary user goals, page priorities, and success criteria *Includes up to 16 hours of senior UX consulting.*2 400 $US
**Information Architecture & User Flows** - Revised sitemap for the core marketing website - User flows for primary conversion paths, including inquiry and demo request - Content hierarchy recommendations for key landing pages *Includes one review round with [client name].*3 600 $US
**Low-Fidelity Wireframes** - Responsive wireframes for the homepage and five key pages - Layout, navigation, calls to action, and content block recommendations - Annotated prototype for design review *Wireframes are created in Figma.*5 600 $US
**High-Fidelity UI Design & Design System** - Desktop and mobile interface designs for six approved pages - Visual direction, typography, color application, and component styling - Reusable Figma component library for buttons, forms, cards, navigation, and alerts *Includes two consolidated revision rounds.*8 400 $US
**Developer Handoff & Design QA** - Organized Figma files with specifications and exportable assets - Handoff meeting with the development team - Review of up to two implemented pages and written UI adjustment notes *Design QA is limited to visual consistency with approved designs.*1 800 $US
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Designer / UX-UI Quote Template: Website UX/UI Redesign Proposal

This Website UX/UI Redesign Proposal quote template is built for designers who need to scope, price, and present a website redesign clearly. It gives freelance UX/UI designers, design studios, and product consultants a professional format for turning a discovery call into an approval-ready proposal.

Use it to bill for UX audits, information architecture, user flows, wireframes, visual interface design, responsive layouts, prototypes, design systems, and developer handoff. The template separates strategic work from screen production, so clients understand what is included before the redesign starts.

Why use this UX/UI redesign quote template?

  • Set a clear scope. Define the number of pages, key user journeys, revisions, breakpoints, and deliverables instead of relying on a vague “website redesign” line item.
  • Protect your design time. Price discovery, workshops, UX research, meetings, revisions, and handoff as real project phases—not unpaid extras.
  • Make pricing easier to approve. Present fixed project fees or phase-by-phase pricing in a format clients can compare with their budget and timeline.
  • Reduce scope creep. State what is excluded, such as copywriting, development, custom illustrations, photography, usability testing incentives, or additional page templates.
  • Create a stronger handoff. Clarify whether the client receives Figma files, clickable prototypes, component specifications, design tokens, and developer support.

What the Website UX/UI Redesign Proposal template includes

  • Client and project details: Your business information, the client’s contact details, proposal date, quote number, project name, and validity period.
  • Project background and objectives: The current website issues, business goals, target audiences, conversion priorities, and success criteria discussed with the client.
  • Scope of work: A phased breakdown of discovery, content or UX audit, sitemap, user flows, low-fidelity wireframes, UI design, responsive design, prototyping, and handoff.
  • Deliverables: The exact number of page templates or screens, key flows, Figma files, prototype links, component library updates, and annotation level.
  • Pricing table: Line items with quantities, units, rates, subtotals, and taxes. You can price by workshop, page template, user flow, sprint, hour, or fixed phase.
  • Timeline and milestones: Planned start date, review points, client feedback deadlines, final delivery date, and dependencies such as content, brand assets, or stakeholder access.
  • Revision policy: The number of revision rounds included per phase and the hourly or daily rate for changes requested after approval.
  • Terms and payment schedule: Deposit amount, milestone invoices, payment due dates, ownership of final files, cancellation terms, and assumptions.

How much should you charge for a website UX/UI redesign?

UX/UI design pricing depends on the site’s complexity, research depth, number of templates, stakeholder process, and whether you are redesigning an established product or a marketing site. These are North American market ranges to adjust for your experience, location, and project requirements.

  • UX discovery or stakeholder workshop: $1,200 to $3,500 per workshop or discovery phase.
  • UX audit and recommendations: $1,500 to $5,000 for a small to mid-sized marketing website.
  • Sitemap, information architecture, and user flows: $1,500 to $6,000, depending on the number of journeys and content depth.
  • Wireframes: $150 to $500 per screen or page template, or a fixed package from $2,500 to $8,000.
  • UI design: $300 to $1,200 per desktop page template, with mobile adaptations often priced at 30% to 60% of the desktop design fee.
  • Design system or component library: $2,000 to $10,000 for a focused library; more for complex product interfaces.
  • Hourly design support: $75 to $175 per hour for extra revisions, developer questions, or out-of-scope work.

For a typical five- to ten-page marketing website redesign, a fixed UX/UI proposal may range from $6,000 to $20,000 before development. Avoid quoting only “per page” when complex flows, workshops, or reusable components are involved.

Who is this quote template for?

  • Freelance UX designers and UI designers quoting website redesign projects.
  • Product designers improving a SaaS marketing site, onboarding flow, or customer portal.
  • Web design studios packaging strategy, UX, interface design, and Figma handoff.
  • Brand designers adding a website redesign to a visual identity project.
  • Consultants hired to audit a low-converting, outdated, or inaccessible website before development begins.
  • Designers working with startups, agencies, B2B companies, ecommerce brands, nonprofits, and professional service firms.

Frequently asked questions

Should I quote UX and UI design separately?

Yes, when the client needs to understand the strategic work before visual design begins. Separate discovery, information architecture, wireframes, and UI design into phases, while still showing a total project investment. This makes it easier to pause or expand the project after UX approval.

How many revision rounds should a UX/UI redesign proposal include?

Two revision rounds per major phase is common: one after wireframes and one after high-fidelity UI design. Define a revision as consolidated feedback from the client’s decision-maker. Additional changes should be billed at your stated hourly or daily rate.

Should responsive design be included in the quote?

It should always be addressed explicitly. Specify whether your fee covers desktop and mobile designs only, or additional tablet breakpoints and responsive behavior specifications. Leaving this unclear can lead to unpaid production work during handoff.

Do I include website development in a UX/UI redesign proposal?

Only include development if you are responsible for it or have a confirmed development partner. Otherwise, state that the quote covers design deliverables only, such as Figma files, prototypes, and implementation notes. List developer support as an optional add-on or hourly service.

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