Video Editing Proposal for a Brand Launch Campaign

Modèle de devis Video Editor: Brand Launch Campaign Proposal (Word)

This Video Editing Proposal for a Brand Launch Campaign is a Word quote template for video editors pricing post-production work for a new product, service, or brand release. It gives clients a clear scope before footage reaches the edit suite: deliverables, turnaround, revision rounds, licensing, and final export specifications.

Designed for freelance video editors, post-production studios, and creative agencies, this proposal helps you charge for the work behind a launch film. Use it to quote editing, motion graphics, color grading, sound design, social cutdowns, captions, and delivery of master files in formats suited to web, paid social, and in-store screens.

Why use this video editing proposal template?

• Set a precise post-production scope. Define the hero video length, number of social edits, source-footage volume, aspect ratios, and delivery formats before the project starts.
• Protect revision time. State how many consolidated revision rounds are included and how you will bill extra edit requests, new creative directions, or late client feedback.
• Price every production need. Separate editorial fees from motion design, stock footage, music licensing, voice-over coordination, captioning, and rush delivery.
• Make approval steps visible. Include a clear workflow from footage handoff and rough cut to picture lock, final mix, and delivery of approved masters.
• Present a professional campaign budget. A structured brand launch quote makes it easier for marketing teams to compare the scope, approve spend, and understand what is excluded.

What the template includes

• Client and project details: Brand name, campaign name, contacts, proposal date, quote validity period, and planned launch date.
• Creative brief and objectives: The campaign message, target audience, key brand guidelines, reference videos, call to action, and intended distribution channels.
• Deliverables: The main launch film, such as one 60-second hero edit, plus vertical reels, 15-second paid-social cutdowns, teaser versions, or product feature clips.
• Editing scope: Ingest and media organization, selects, assembly edit, story edit, pacing, transitions, graphics placement, and final online edit.
• Post-production services: Color correction or grading, sound cleanup, sound design, music sync, lower thirds, logo animation, subtitles, captions, and basic motion graphics.
• Revision and approval process: Number of included review rounds, expected turnaround for consolidated feedback, picture-lock date, and the rate for additional changes.
• Pricing table: Line-item fees, quantities, units, subtotals, sales tax where applicable, and the total campaign investment in US dollars.
• Terms and payment schedule: Deposit amount, milestone payments, late-payment terms, kill fee, client responsibilities, licensing assumptions, and file-archiving policy.

How much to charge for a brand launch video edit

Video editing quotes can be built around a day rate, hourly rate, per-deliverable fee, or a fixed project fee. The right approach depends on the clarity of the brief, the amount of raw footage, and the number of versions required. These are market guidelines to adjust for your experience, location, turnaround, and the complexity of the campaign.

• Hourly editing: approximately $75 to $175 per hour for editorial work. This works well when the footage and revision volume are still uncertain.
• Editor day rate: roughly $600 to $1,500 per day for a freelance video editor. Senior editors working with high-profile brands or complex campaigns may charge more.
• Hero launch film edit: around $1,200 to $3,500 for a straightforward 30- to 60-second brand video with organized footage and limited revisions. A narrative or effects-heavy campaign can exceed this range.
• Social cutdowns and reframes: commonly $150 to $500 per version, depending on whether each cut is a simple trim or requires a new story structure, captions, and re-editing for vertical formats.
• Motion graphics and animation: often $750 to $3,500 as a separate line item. Quote more for custom 3D work, extensive kinetic typography, or animated product renders.
• Rush post-production: add a clearly stated rush fee, often 25% to 50%, when the client requires compressed review and delivery timelines.

Who is this template for?

• Freelance video editors quoting a launch campaign for a startup, retail brand, or consumer product.
• Post-production houses delivering a hero film and multiple paid-social assets.
• Content creators expanding into commercial brand work and needing a clearer proposal format.
• Creative agencies subcontracting editing, finishing, motion graphics, or versioning work.
• Editors working from client-shot footage, production-company dailies, UGC, interviews, or product b-roll.

Frequently asked questions

Should I quote a fixed price or an hourly rate for video editing?

Use a fixed fee when the client can confirm the deliverables, footage volume, creative direction, and included revision rounds. Use an hourly or day rate when the brief is evolving, the footage is unorganized, or the client cannot yet estimate how many versions they need. You can also combine both: a fixed fee for the agreed scope and an hourly rate for out-of-scope work.

How many revision rounds should a brand launch proposal include?

Two rounds of consolidated feedback are common for a defined launch edit: one on the rough cut and one on the near-final version. Make clear that feedback must come from one approved client contact. New concepts after approval, additional stakeholder rounds, or changes after picture lock should be billed separately.

Should music, stock footage, and fonts be included in the quote?

List them separately unless you know the exact assets and licensing requirements. A music license for a single social campaign is not necessarily valid for paid media, broadcast, or global usage. State whether the client purchases licenses directly or reimburses approved third-party costs.

What should happen if the launch date moves or the project is canceled?

Include a payment schedule and a kill-fee clause in the proposal. A non-refundable deposit reserves your editing time, while completed work and committed expenses remain payable if the client pauses or cancels the campaign. Also specify how long you will archive project files after final delivery.