Modèle de devis Video Editor: Product Launch Video Editing Proposal
This Product Launch Video Editing Proposal template is designed for video editors who need to quote a polished launch film, product demo, or campaign cut for a brand. It gives clients a clear view of the creative scope, production assets, edit schedule, and final deliverables before post-production begins.
Use this video editing quote to bill for editorial work, motion graphics, color correction, sound design, captioning, revision rounds, and platform-specific exports. It is suited to launches where a vague “one video” brief can quickly turn into multiple aspect ratios, cutdowns, last-minute script changes, and extra rounds of feedback.
Why use this Product Launch Video Editing Proposal template?
- Define the deliverables clearly. List the hero launch video, 15-second and 30-second cutdowns, vertical social edits, teaser versions, and any alternate calls to action.
- Protect the revision process. State how many consolidated review rounds are included and set an hourly or daily rate for changes outside the approved scope.
- Price post-production accurately. Separate editing, motion design, color grading, audio cleanup, captions, stock footage, and licensed music instead of hiding them in one line item.
- Avoid asset-related delays. Specify who supplies camera originals, product renders, brand guidelines, logo files, scripts, voiceover, and legal copy—and when they are due.
- Set approval and delivery expectations. Include the edit timeline, client feedback deadlines, delivery formats, and the date on which the final master will be released.
What does the video editing proposal contain?
- Client and project details: Client name, product or campaign name, primary contact, proposal date, and the validity period of the quote.
- Creative brief and objectives: The launch message, intended audience, distribution channels, reference videos, tone, runtime, and key product features to highlight.
- Scope of editing services: Ingest and organization of footage, rough cut, fine cut, picture lock, pacing, multicam syncing, product-screen replacement, and final online edit.
- Deliverables: A defined hero video, such as a 60- to 90-second product launch film, plus agreed cutdowns, vertical 9:16 versions, square 1:1 exports, and captioned files.
- Post-production line items: Editorial, motion graphics, animated titles, lower thirds, color correction or grading, audio mix, sound effects, subtitles, and thumbnail frames.
- Asset and licensing responsibilities: Supplied footage, brand assets, music licenses, stock clips, font licenses, voiceover files, and usage restrictions.
- Revisions and change requests: Number of included review rounds, required consolidated feedback, and the rate applied to new creative directions after picture lock.
- Schedule and payment terms: Edit milestones, review windows, delivery date, deposit amount, final payment terms, and rush-edit conditions.
How much should a video editor charge for a product launch video?
Product launch editing can be priced by project, edit day, edit hour, or deliverable package. The right approach depends on footage volume, the complexity of motion graphics, the number of final versions, and how structured the client’s review process is. These are North American market ranges to adjust for experience, location, and scope:
- Hourly editing: approximately $75 to $175 per hour for professional editorial work. This works well for ongoing changes, incomplete briefs, or additional revisions.
- Editing day rate: typically $600 to $1,400 per day for an editor, depending on seniority and the project’s technical demands.
- Simple product demo edit: around $1,200 to $2,500 for a short, well-organized edit using supplied footage, basic titles, one master format, and limited revisions.
- Launch hero video package: commonly $3,500 to $8,000 for a 60- to 90-second flagship film with a structured edit, color work, sound design, motion graphics, and several cutdowns.
- Advanced motion design or 3D integration: quote separately, often from $1,500 upward, as it can require design, animation, rendering, and extra approval stages.
Always show whether music licensing, stock media, transcription, voiceover, and rush fees are included or billed separately. A lower project fee may be appropriate when the client provides a locked script, organized selects, and final brand assets on day one.
Who is this proposal template for?
- Freelance video editors quoting product launch campaigns for startups, consumer brands, and agencies.
- Post-production studios delivering launch films alongside social media cutdowns and paid-ad variants.
- Editors working with SaaS, technology, beauty, fitness, e-commerce, or consumer electronics brands.
- Motion designers whose scope includes product UI animation, kinetic typography, or animated feature callouts.
- Agency editors who need a client-facing estimate before receiving camera originals or final creative direction.
Frequently asked questions
How many revision rounds should I include in a product launch video quote?
Two rounds of consolidated client feedback is a common starting point: one after the rough cut and one after the fine cut. Define revisions as adjustments to the agreed edit, not a new concept, new script, or replacement product positioning. Charge additional rounds at your stated hourly or day rate.
Should cutdowns and vertical versions be included in the main price?
Include them only when their number, duration, and format are known. A 15-second cutdown made from a locked hero edit may be quick, while a vertical version with reframed product shots, new graphics, and rewritten captions is a separate deliverable. List every included export in the proposal.
When does picture lock happen?
Picture lock occurs when the client approves the edit’s structure, shot selection, timing, and messaging before final color, sound, captions, and master exports. Changes after picture lock can affect multiple finishing steps, so the proposal should state that they are billed as out-of-scope work.
Do I need to include music and stock footage costs in the proposal?
Yes. State whether the estimate includes a music-license allowance or whether the client will purchase licenses directly. Do the same for stock footage, fonts, and templates, and clarify that usage rights may vary by territory, media channel, and campaign duration.
