Quote Template:
Product Launch Video Editing Proposal
ESTIMAKER
PROPOSITION
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## Product Launch Video Editing Proposal Prepared for **[client name]** Project: **[product or campaign name]** Project lead: **[client contact name]** Delivery date: **[date]** ## Project overview Thank you for the opportunity to support the launch of **[product or campaign name]**. This proposal covers the post-production of a clear, polished launch video designed for your website, email campaign, and social channels. I will shape your supplied interviews, product footage, screen recordings, and brand assets into a focused story that communicates the product value quickly. The final edit will follow your brand guidelines and approved messaging. ## Scope of work The main deliverable is one launch video of up to three minutes, edited from up to 90 minutes of supplied source footage. The edit includes pacing, select b-roll, licensed music from the editor’s existing subscription library, color correction, audio cleanup, branded titles, lower thirds, and burned-in captions. Three vertical social cutdowns of up to 30 seconds each are included. Each cutdown will be formatted for **[primary social platform]** and built around the strongest product message or customer benefit. ## Workflow and approvals Work begins after receipt of the approved brief, source media, logo files, brand guidelines, and final script or messaging points. A first edit will be shared through **[review platform]** for consolidated feedback from **[client contact name]**. Two rounds of revisions are included for the main video and social cutdowns. Revisions cover timing, shot selection, text, supplied graphics, and music changes. Changes that alter the approved concept, require new footage, or exceed the included revision rounds will be quoted separately before work begins. Final files will be delivered as high-resolution MP4 files, together with platform-ready vertical exports. Delivery is scheduled within **[number of business days]** business days of receiving all source materials and final consolidated feedback. ## Client responsibilities Please provide all source footage, product captures, approved copy, brand assets, and any required legal or compliance language before editing starts. You are responsible for securing permissions for supplied footage, images, music, trademarks, and on-screen claims. ## Acceptance By approving this proposal, you authorize the work described above. A **[deposit percentage]%** deposit is due before scheduling, with the remaining balance due upon final delivery. This proposal is valid until **[date]**. Thank you, **[video editor name]** [company name] [email address] [phone number]
Video editor proposal template: Product Launch Video Editing Proposal
This Product Launch Video Editing Proposal template is a ready-to-send quote for video editors producing launch films, product demos, social cutdowns, and paid-ad variations. It helps freelance editors, post-production studios, and in-house video teams define exactly what is included before the first timeline is opened.
Use this video editing proposal template to price editing days or hours, motion graphics, color grading, sound design, licensed music, captions, review rounds, and final deliverables. It is designed for product launches where one master edit often needs to become multiple aspect ratios, durations, and platform-specific exports.
Why use this product launch video editing proposal template
- Set a clear production scope. List the supplied footage, intended edit length, target channels, deliverable formats, and launch deadline so the client knows what the quote covers.
- Protect revision time. State the number of included review rounds and define what counts as a new creative direction, additional footage, or an out-of-scope change.
- Price every post-production task. Separate editorial work from motion design, audio cleanup, color correction, subtitle creation, stock footage, and export versions.
- Avoid deliverable confusion. Specify whether the client receives a 16:9 launch film only or also 9:16 Reels, 1:1 social ads, 6-second bumpers, and captioned versions.
- Make approvals easier. Include a schedule for the first cut, client feedback, picture lock, final mastering, and delivery of the approved files.
What the template includes
- Client and project details: the company name, product being launched, primary contact, campaign objective, and planned release date.
- Creative brief and source materials: a concise description of the brand tone, reference videos, script or messaging, supplied raw footage, product renders, logos, brand guidelines, and music preferences.
- Editing scope: the master video duration, narrative structure, footage organization, multicamera syncing where required, assembly edit, pacing, and final picture edit.
- Deliverables: exact versions to be delivered, such as a 60-second 16:9 product launch video, 30-second and 15-second paid cuts, vertical 9:16 edits, square social versions, and clean or captioned exports.
- Post-production line items: editorial, motion graphics and titles, screen replacements, product callouts, color grading, sound design, dialogue cleanup, music licensing, stock assets, and caption files.
- Revision and approval terms: included review rounds, feedback deadline, picture-lock process, and the hourly or daily rate for extra edits.
- Timeline: start date, first-cut delivery, revision windows, final approval date, and final file handoff.
- Pricing and payment terms: itemized fees in USD, applicable taxes, deposit amount, payment due dates, and late-payment terms.
- Usage and project files: the client’s usage rights for the finished videos, third-party license limitations, and whether editable Premiere Pro, After Effects, or DaVinci Resolve project files are included.
How much to charge for product launch video editing
Video editing can be priced by hour, by edit day, by finished deliverable, or as a fixed project fee. The right basis depends on how defined the creative brief is and how many versions the launch requires. These ranges are practical North American benchmarks to adjust for your experience, market, footage quality, turnaround, and licensing costs.
- Hourly editing: approximately $75 to $175 per hour for editorial, with senior editors and rush work often above that range.
- Edit day rate: around $600 to $1,400 per day for an 8- to 10-hour edit day, excluding specialist work and third-party assets.
- Single product launch master edit: roughly $1,200 to $3,500 for a polished 30- to 90-second video from organized client footage, with limited motion graphics and two revision rounds.
- Launch package with cutdowns: commonly $3,500 to $8,500 for a master film plus 15- and 30-second versions, vertical and square crops, basic captions, color, sound, and platform-ready exports.
- Motion graphics and advanced compositing: quote separately, often at $900 to $2,500 per day, especially for 3D product animation, tracked screen replacements, or custom animated explainers.
Always separate music licensing, stock footage, voice-over talent, translation, and captioning in multiple languages from your base editing fee unless they are explicitly included.
Who this template is for
- Freelance video editors quoting a launch film for a new app, consumer product, SaaS feature, or physical product.
- Post-production studios delivering campaign assets to agencies, brands, and marketing departments.
- Editors hired after a product shoot who receive raw camera footage, interviews, product b-roll, screen recordings, or 3D renders.
- Content teams repurposing one hero launch video into paid social ads, landing-page clips, ecommerce videos, and vertical content.
- Editors handling a tight launch calendar that requires clear review deadlines and controlled revision rounds.
Frequently asked questions
Should I quote a fixed fee or an hourly rate for a product launch edit?
Use a fixed project fee when the brief, runtime, footage volume, and deliverables are clearly defined. Use an hourly or day rate when the client has not locked the script, expects extensive stakeholder feedback, or may add assets during the edit. A hybrid quote can work well: a fixed fee for the agreed scope, then an hourly rate for additional work.
How many revision rounds should a video editing proposal include?
Two consolidated revision rounds are common for a product launch video. Specify that feedback must be delivered in one timecoded document from one decision-maker. Changes after picture lock, including a revised script or new product messaging, should be billed separately.
Are social media cutdowns included in the master edit price?
They should only be included if they appear as named deliverables in the proposal. A 9:16 cut is not always a simple crop: it may require reframing, new graphics, revised captions, and a different opening hook. Price each version or quote a cutdown package.
Should I include editable project files in the quote?
Only include project files if the client specifically needs them and you are comfortable transferring them. Editable files may depend on paid fonts, plugins, stock licenses, linked media, and third-party templates. State whether project-file preparation and asset relinking are billed as an additional service.