Voice-Over Proposal Template: Quote for a Brand Film
This voice-over proposal template is a ready-to-send quote for voice talent recording narration for a brand film. It is designed for professional voice actors, voice-over studios, agents, and producers who need to price a corporate, product, employer-brand, or campaign video clearly before recording begins.
Use it to charge for the recording session, script length, studio work, editing, revisions, and—most importantly—the agreed usage rights. The proposal makes clear whether the final voice-over will be used on a company website, social channels, paid digital ads, trade shows, broadcast, or internal communications.
Why use this voice-over proposal template?
- Price usage rights separately. A brand film is not priced on recording time alone: the territory, media, campaign length, and paid versus organic distribution can significantly affect the fee.
- Set a clear scope. Define the script length, number of finished videos, delivery format, pronunciation support, and included performance takes before the session.
- Avoid revision disputes. State how many reasonable pickup rounds are included and what counts as a script rewrite, a re-record, or a new version.
- Present a professional estimate. A structured voice-over quote reassures agencies and brand clients who need line-item costs for internal approval.
- Protect the talent’s work. The proposal documents the approved usage, credit terms if applicable, payment schedule, and fees for any extension or additional cutdown.
What the template includes
- Client and project details: brand name, agency or production company, project contact, campaign name, proposal number, issue date, and validity period.
- Project brief: the purpose of the brand film, target audience, tone of voice, language or accent requirements, and intended launch date.
- Script specifications: final word count or finished runtime, number of scripts or versions, and whether the script is final at the time of booking.
- Voice-over services: pre-session preparation, remote directed session or self-directed recording, performance, cleanup, editing, and delivery of mastered WAV or AIFF files.
- Usage and licensing: media channels, territory, paid media status, exclusivity or category conflict, and the license term—for example, one year of North American online usage.
- Fee breakdown: session or creative fee, studio fee where applicable, usage buyout or license fee, editing, rush delivery, and revision or pickup rates.
- Timeline and deliverables: recording date, client feedback deadline, final delivery date, file naming, and separate files for cutdowns or alternate reads.
- Terms and payment: deposit requirements, invoicing milestones, late-payment terms, cancellation or kill fees, and the conditions for renewing usage.
How much to charge for a brand film voice-over
Voice-over rates depend on the script, client profile, distribution plan, and the value of the usage—not just the finished duration. The following figures are realistic North American reference points to adjust to your experience, union status, studio setup, and the scope of the license.
- Session or recording fee: $350 to $900 for a short, self-directed brand film session; $750 to $1,500 for a live-directed session with an agency or production team.
- Corporate or organic web usage: $500 to $1,500 for a one-year license on the brand’s website, owned social channels, presentations, or internal platforms.
- Paid digital usage: $1,200 to $3,500 or more for one year of paid social, pre-roll, programmatic, or other online advertising, depending on territory and media spend.
- National campaign or broad buyout: $3,500 to $10,000+ when the voice is used across major paid channels, multiple markets, or a longer campaign term. Avoid calling this a buyout unless the exact rights are defined.
- Pickups and revisions: include one round of performance pickups where appropriate; charge $150 to $400 per additional round. Script changes after recording are usually billed as a new session or by the hour.
- Rush delivery: add 25% to 50% for turnaround within 24 hours, particularly when the job requires live direction or extensive file splitting.
Who this template is for
- Voice actors quoting their first or next brand film voice-over job.
- Established narrators licensing voice work to agencies, production companies, and in-house marketing teams.
- Voice-over studios providing recording, editing, and final audio delivery.
- Producers sourcing narration for brand stories, launch films, recruitment videos, and corporate campaigns.
- Freelancers who need to separate a recording fee from digital, broadcast, or event usage rights.
Frequently asked questions
Should I quote a flat fee or separate the session and usage fees?
Separate them whenever possible. The recording session pays for your time and performance, while the usage fee reflects how and where the client can exploit the recording. This also makes it easier to renew a campaign without renegotiating the entire job.
What usage should I include for a brand film?
List the exact media, territory, and term: for example, organic web and social in North America for 12 months. Do not assume that a website video also covers paid social ads, cinema, broadcast, in-store playback, or event screens. Each additional use should be approved and priced in writing.
How many revisions should a voice-over proposal include?
One round of minor pickups is common when the original script and direction were approved. Clarify that changes caused by a revised script, new timing, a different creative direction, or pronunciation changes supplied after recording are billable. Ask for a final, proofread script before the session.
Do I need to include a studio fee if I record from my home studio?
You can include a home-studio, recording, or production fee when it covers professional equipment, engineering, editing, and file delivery. If your session fee already includes these services, state that clearly rather than adding a vague charge. For an external studio, quote the actual studio booking separately.
