Quote Template:
Brand Identity and Administrative Support Proposal
ESTIMAKER
PROPOSITION
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## Brand Identity and Administrative Support Proposal Prepared for **[client name]** **Project contact:** [client contact name] **Business:** [client business name] **Project start:** [date] **Delivery location:** [client address] ## Project overview This proposal supports the launch or refresh of your business communications. The work combines a clear visual identity with organized, client-ready administrative documents. You will receive consistent materials that are easy to use in daily operations. ## Scope of work - Review your current brand materials, audience, and communication needs. - Develop a focused visual direction, including color palette, typography, and logo usage guidance. - Create practical templates for proposals, invoices, and client correspondence. - Format core business documents for clear reading, consistent branding, and efficient reuse. - Set up a simple file structure so your team can locate current documents quickly. - Provide remote administrative support during the implementation period. ## Deliverables - Brand direction summary and visual reference board. - Primary logo refinement and supporting logo variations. - Brand color and typography guide. - Editable proposal, invoice, and client email templates. - Formatted business document package. - Organized shared-folder structure and file naming guide. ## Schedule Work will begin on [date]. Initial brand direction will be presented within five business days of receiving all required source materials. Final files will be delivered within ten business days of approval, subject to timely feedback. ## Client responsibilities Please provide existing logos, brand assets, document samples, preferred wording, and access to the selected shared storage platform. Feedback and approvals should be consolidated through [client contact name] to keep the project on schedule. ## Terms A 50% deposit is due before work begins. The remaining balance is due upon delivery of final files. This proposal includes two rounds of consolidated revisions for the visual identity and templates. Additional revisions or administrative requests outside the scope will be billed at the applicable hourly rate. Final editable files are released once payment has been received in full. ## Acceptance To proceed, please confirm acceptance in writing by [date].
Graphic Design & Secretarial Services Proposal Template: Brand Identity and Administrative Support
This Brand Identity and Administrative Support Proposal Template is designed for freelance graphic designers, virtual assistants, and small studios offering visual branding alongside ongoing administrative services. It gives you a clear, client-ready format to quote brand strategy, logo design, brand assets, document design, inbox management, calendar coordination, data entry, and other back-office support in one proposal.
Use this graphic design and secretarial services proposal to define the scope of each workstream, separate one-time creative deliverables from recurring support, and present your fees in USD. It helps you bill fixed-price brand identity packages, hourly administrative work, monthly retainers, revision rounds, and approved out-of-scope requests without leaving room for confusion.
Why use this template
- Make a hybrid service easy to understand. Separate brand identity deliverables from administrative support tasks so the client knows exactly what they are buying.
- Protect your creative time. State the number of logo concepts, revision rounds, meetings, and file formats included before design work starts.
- Set clear billing terms. Combine a project fee for the visual identity with an hourly rate or monthly retainer for secretarial services.
- Prevent scope creep. Identify tasks that require written approval, such as extra collateral, urgent requests, additional revisions, or software subscriptions.
- Present a professional proposal. Give clients a structured document they can review, approve, sign, and use as the basis for your service agreement.
What the template includes
- Client and provider details: Business names, contact information, proposal number, issue date, and proposal validity period.
- Project overview: The client’s business context, brand objectives, administrative needs, target audience, and desired start date.
- Brand identity scope: Discovery session, moodboard, visual direction, logo concepts, selected logo refinement, color palette, typography system, and basic brand guidelines.
- Design deliverables: Final logo files in SVG, PNG, JPG, and PDF formats; social media profile graphics; letterhead; email signature; presentation or document templates where applicable.
- Administrative support scope: Inbox triage, calendar management, appointment scheduling, travel coordination, CRM updates, invoicing support, document formatting, data entry, and client follow-up.
- Timeline and milestones: Discovery, concept presentation, revision deadlines, final asset delivery, and the start date for recurring virtual assistant or secretarial support.
- Pricing table: Fixed project fees, hourly rates, retainer hours, optional add-ons, reimbursable expenses, taxes if applicable, and the total proposal amount.
- Terms and approval: Deposit requirements, payment schedule, revision policy, ownership and usage rights, confidentiality, cancellation terms, and acceptance signature fields.
How much to charge
Price each service according to complexity, turnaround time, seniority, and the client’s operational needs. These are general North American market ranges to adjust for your experience and local positioning.
- Brand discovery and creative direction: $300 to $900 as a standalone workshop or included in a larger package.
- Logo design: $800 to $2,500 for a small-business logo package with defined concepts and revision rounds.
- Complete brand identity: $1,200 to $3,500 for logo assets, color and type systems, and a concise brand guide. More extensive strategy or multi-brand work may require a separate quote.
- Business stationery and templates: $150 to $750 per item or bundle, depending on the number of layouts and editable formats required.
- Administrative and secretarial support: $35 to $85 per hour for inbox, scheduling, CRM, document, and coordination work.
- Monthly administrative retainer: $600 to $2,400 for reserved monthly support hours. Specify the included hours, response window, and rate for overage time.
- Rush work and extra revisions: Charge an agreed premium or your standard hourly rate. Include this rule in the proposal before the client requests urgent changes.
Who this template is for
- Freelance graphic designers who also provide virtual assistant or administrative support services.
- Brand designers supporting founders who need help organizing client communications and business documents.
- Executive assistants and virtual assistants with strong presentation design, Canva, Adobe, or document-formatting skills.
- Small creative agencies offering branding plus ongoing operational support to startups and service businesses.
- Consultants preparing a proposal for a new business launch, rebrand, or temporary back-office support engagement.
- Professionals who need to quote a one-time brand identity project followed by a recurring monthly support arrangement.
Frequently asked questions
Should I put branding and administrative services in the same proposal?
Yes, if both services support the same client engagement. Use separate scope and pricing sections so the client can distinguish the one-time brand identity project from recurring administrative support. This also makes future renewals easier to manage.
Should I charge a fixed fee or hourly rate for brand identity work?
A fixed fee is usually best for a clearly defined brand identity package with specific deliverables and revision limits. Use an hourly rate for undefined requests, additional collateral, ongoing consultations, or changes made after approval of a design direction.
How many revisions should be included in a brand identity proposal?
Two rounds of revisions are common for a focused logo and visual identity project. Define what counts as a revision and clarify that a new creative direction, new concept, or change in project brief may be billed separately.
What should a monthly administrative retainer include?
List the reserved number of hours, included tasks, communication channels, expected response times, and the process for approving work beyond the allowance. State whether unused hours expire, roll over, or can be applied to another support task in the same month.