Graphic Design & Secretarial Services Proposal Template: Brand Launch & Executive Support
This Brand Launch & Executive Support Proposal template is a web-based quote for graphic designers and executive support professionals who combine visual brand delivery with high-level administrative coordination. It gives clients a clear scope, timeline, and investment before a new brand, campaign, or leadership initiative begins.
Use this graphic design and secretarial services proposal to quote brand identity work, launch collateral, presentation design, calendar and inbox management, meeting coordination, travel planning, vendor follow-up, and project administration. It separates creative deliverables from ongoing support hours, so both one-time production fees and recurring retainer services are easy to understand.
Why use this proposal template
- Set clear expectations. Define what is included in the brand launch, from logo concepts and brand guidelines to executive scheduling and launch-day coordination.
- Protect your creative time. Specify revision rounds, approval deadlines, file formats, and the number of meetings included before additional work is billed.
- Price mixed services properly. Present fixed-fee design packages alongside hourly or monthly executive support without blending two very different types of work.
- Make approval easier. Give decision-makers a polished summary of deliverables, milestones, payment terms, and optional add-ons in one document.
- Avoid scope creep. Clarify that copywriting, printing, web development, event production, software subscriptions, and rush requests are excluded unless listed.
What the template includes
- Client and project details: Client name, primary contact, company, proposal date, project reference, and proposal validity period.
- Project overview: The business objective for the brand launch or executive support engagement, such as preparing a founder-led launch, refreshing investor materials, or creating an organized executive workflow.
- Graphic design scope: Brand discovery, creative direction, logo suite, color palette, typography, social media templates, pitch deck design, one-page collateral, email signature, and final asset handoff.
- Executive support scope: Calendar ownership, inbox triage, meeting agendas, minutes, travel itineraries, stakeholder follow-up, document formatting, and task tracking.
- Deliverables and quantities: The exact number of logo concepts, presentation slides, social templates, meetings, support hours, and revision rounds included.
- Timeline and milestones: Discovery, first creative presentation, feedback windows, final approval, asset delivery, and the start date for ongoing administrative support.
- Fees and payment schedule: Fixed project fees, hourly rates, monthly retainers, deposits, milestone invoices, and approved out-of-pocket expenses.
- Terms and exclusions: Client responsibilities, feedback turnaround times, ownership and usage rights, confidentiality, cancellation terms, and work billed outside the agreed scope.
How much to charge
Graphic design and executive support are usually priced with a combination of fixed project fees and time-based billing. These are North American market guidelines to adjust for your experience, location, client size, complexity, and turnaround requirements.
- Brand discovery and creative direction: $1,200 to $3,500 per project, depending on workshops, research, and stakeholder involvement.
- Visual identity package: $2,500 to $8,000 for a logo suite, color and type system, basic brand guidelines, and final files. More comprehensive identity systems can be quoted separately.
- Launch collateral: $500 to $2,000 per item for a pitch deck, sales sheet, presentation template, social media kit, or event graphic package, depending on page count and content readiness.
- Graphic design hourly work: $75 to $150 per hour for revisions, additional assets, production work, and requests outside a fixed package.
- Executive or virtual assistant support: $45 to $95 per hour for scheduling, inbox management, meeting support, travel coordination, and project follow-up.
- Monthly executive support retainer: $1,200 to $3,500 per month for a defined bank of support hours. State whether unused hours expire, roll over, or require advance approval.
Who this template is for
- Freelance graphic designers offering brand launch support beyond visual assets.
- Executive assistants, virtual assistants, and operations coordinators who also prepare polished client-facing materials.
- Boutique creative studios providing brand identity, presentation design, and launch administration.
- Fractional executive support professionals assisting founders, consultants, and small leadership teams.
- Professionals quoting a combined engagement where brand decisions, stakeholder coordination, and launch logistics need to stay aligned.
Frequently asked questions
Should graphic design and executive support appear on the same proposal?
Yes, when both services support the same launch or client objective. Keep them in separate scope sections and use separate fee lines so the client can see exactly what they are buying and what is recurring versus one-time work.
Should I charge a fixed fee or an hourly rate for a brand launch?
A fixed fee works well when deliverables, revision rounds, and deadlines are clear. Use an hourly rate for additional revisions, undefined design requests, last-minute changes, or support tasks that depend on the client’s changing schedule.
How many revision rounds should a design proposal include?
Two rounds of consolidated revisions are common for a logo, deck, or collateral package. State that feedback must come from one authorized client contact and that revisions beyond the included rounds are billed at your hourly rate.
What expenses should be excluded from the quoted fee?
Exclude printing, stock photography, fonts, software subscriptions, courier fees, travel, event costs, and third-party vendor charges unless you are specifically managing them. If you purchase these items on the client’s behalf, require written approval and explain whether a coordination fee applies.
